Check out this brilliant World Cup ad for Nike, directed by Alejandro González Iñárritu. His latest film Biutiful has just premiered at Cannes, to what looks like mixed reviews, but he could still take home the Palme d'Or.
It remains to be seen if Mexico will deliver the goods in the World Cup opening match between hosts South Africa. Iñárritu's sure done his bit to help the cause.
Thanks to Matt for the heads up!